Max arrives in Brazil causing controversy and disappointing subscribers

The wait is finally over! On Tuesday (27), the long-awaited streaming platform Max was launched in Brazil, bringing with it an expanded catalog of content and promising an even better experience than that offered by HBO Max.

However, the initial enthusiasm was accompanied by a wave of complaints from users due to changes to subscription plans.

Max arrives in Brazil, but disappoints users

Changes to Max subscription plans generate uproar among subscribers – Image: Max/Reproduction

HBO Max customers quickly expressed their discontent on social media and on platforms such as Reclame Aqui, mainly highlighting the changes in subscription plan levels.

See the main changes below.

New plans

Max recently launched an update to its subscription plans, bringing more options to users.

While the HBO Max offered two subscription options, Max debuted with three plans, reclassifying consumers’ privileges.

Possible downgrades

Subscribers to the old ‘Multiscreen’ plan are now part of the ‘Standard’ plan, while features like 4K streaming are only available on the more expensive ‘Platinum’ plan.

The company assures that users of the ‘Multiscreen’ plan will maintain their current benefits and the same subscription price ‘for a limited time’, without specifying when the changes will be implemented.


Currently, those looking to migrate from the ‘Standard’ plan to the newly introduced ‘Platinum’ plan run the risk of missing out on the 50% off lifetime promotion.

According to the service’s policies, any modification to the subscription may result in the loss of that subscription. promotion. The company states that the discount will be maintained if the user complies with the terms of use.

However, it is not yet clear whether subscribers to the old ‘Multiscreen’ plan will have the option to migrate to the discounted ‘Platinum’ plan.

Faced with this scenario of uncertainty, many users expressed feeling “betrayed” after years of supporting the platform.

Some even mentioned their intention to contact law enforcement agencies. Consumer defense in search of clarification and possible rights related to the issue.

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