Disney could launch its own Amazon Prime-style subscription 1

Disney could launch its own Amazon Prime-style subscription

Disney’s empire is huge. The company owns two major resorts in the United States, Disneyland Resort and Walt Disney World Resort, with a total of six theme parks and two water parks. not counting other parks in the world. Disney has also established itself as: media and entertainment giantThis includes buying the rights to other valuable content made by 20th Century Fox, as well as studios such as Marvel, Disney Pixar and LucasFilms, which produced Star Wars.

Most of this content is easily viewable on it. own video on demand platformDisney+, which crossed the 138 million subscriber mark earlier this year. In the face of the ever-increasing diversity of the industries in which the company operates,start a single subscription that will bring everything together in one place.

Also Read – Disney +: Subscription price will rise despite adverts

Disney can take inspiration from Amazon and launch its own Prime subscription

According to a Wall Street Journal report, Disney has an Amazon Prime style subscription service The streaming service will combine Disney+ with discounts on Disney-branded products and theme parks. Internally, some executives are reportedly referring to this proposal as: “Disney Bonus”although it probably won’t have the official name, so as not to get Amazon in trouble.

It will differ from the official D23 Fan Club, which costs $99.99 to $129.99 per year and provides access to exclusive events and products. Discussions within Disney are still in their infancy andIt is unclear how much the company will charge for membership. and the WSJ reported how long it would take to launch such a program.

You should know that Disney already offers some additional benefits to Disney+ subscribers for other Disney properties. For example, Disney World is currently offering Disney+ subscribers 25% off stays. However, this new “Prime” subscription will go even further. The company is reportedly even considering collaborating with third parties to deliver more Disney experiences. Discounted tickets to Disney shows on BroadwayAccording to the report.

Source : Wall Street Journal