Claro TV+ revolutionizes by launching package with Netflix and facing piracy

Claro TV+, one of the main pay television providers in Brazil, surprises the market by announcing the launch of an unprecedented package with Netflix content.

The initiative, which came into force last Tuesday (16), aims to combat the declining trend in subscription TV contracts and, at the same time, combat the practice popularly known as “gatonet”.

Facing growing competitors

Ricardo Falcão, director of Claro TV+, highlighted the partnership with Netflix as an innovation in the Brazilian market, reinforcing the company’s commitment to improving the customer experience.

The strategy consists of integrating TV channels, streaming and video on demand into a single platform.

In this way, it will be possible to offer exclusive benefits to subscribers and establish Claro TV+ as a true content hub, going beyond the traditional limits of cable TV.

Claro expands its fronts to face streaming competitors – Image: Claro/Reproduction

According to the Brazilian Institute of Geography and Statistics (IBGE), the percentage of households with a pay TV plan decreased from 33.9% to 27.7% between 2016 and 2022.

This drop coincides with the growth of streaming services, which reached 43.4% of Brazilian homes in the same period.

The inclusion of Netflix in Claro TV+’s plans is seen as a strategy to reverse this trend, with expectations of an improvement in numbers from the second half of 2024, according to information from UOL.

Ricardo Falcão highlighted that, despite the fierce competition with streaming, piracy still represents the biggest challenge for pay TV.

In an effort to combat “gatonets”, the National Telecommunications Agency (Anatel) blocked 3,900 clandestine internet servers TV boxes in 2023, which intensified actions for the year.

The new Claro TV+ plan with Netflix is ​​now available for R$ 109.90 from this Tuesday (16).

Furthermore, anyone who is already a Netflix subscriber can join the package, optionally migrating to the Claro TV+ app, and pay just one subscription.

In practice, streaming services, both from Netflix and Globoplay, become an integral part of the pay TV offer, equivalent to the conventional channels in the package.

Thiago Moreira, Vice President of Partnerships and Business Development at Netflix in Latin America, highlights the partnership as a way to further facilitate Brazilian consumers’ access to films and series from around the world.

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This also aligns with Netflix’s mission to create great stories and offer greater choice and control to viewers everywhere.