Apple TV+ may soon collapse and offer a cheaper formula with ads

apple TV+ folder

In just a few months, ad-supported plans have become the norm on mainstream streaming platforms. Netflix ranked first, followed closely by Disney+ and Amazon Prime Video. Of the top quartet of SVOD services, only one remains to continue to resist the invader: Apple TV+. Even today, it continues to rely on the acclaimed quality of its content to attract users. Now.

It might actually be possible for Apple TV+ to act like its neighbors. There’s nothing official about it as of now, and the Cupertino company has never suggested that a formula that includes advertising could one day hit its platform. Despite everything, some signs are enough to sow seeds of doubt. And it’s not Joseph Cady’s new addition to the team that will silence the rumors.

Will there be ads on Apple TV+ soon?

Joseph Cady is no ordinary person. Before coming to Apple, he was a well-known executive at NBCUniversal, which signed major advertising contracts, particularly with Google, Amazon and TikTok. According to Business Insider “responsible for targeted advertising on data and television” Within the Cupertino company.

His name is also added to those of recently hired Winston Crawford and Lauren Fry, who are president of global sales and head of video ad sales, respectively, at Apple TV+. Finally, let’s remember; It was also revealed that during the 2022 American football championship, Apple TV + broadcast advertisements during the matches, and on the other hand, the platform has recently increased its prices. It could therefore adopt something similar to Netflix, namely offering a formula with cheaper advertising to absorb price increases.

Source : Business Content

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