If you follow the news about Ligue 1 football carefully, you may know that the Professional Football League (LFP) has reactivated the broadcast rights of Ligue 1 from mid-October 2023. Nothing has been sealed and negotiations between different actors are still ongoing.
From what we know so far, Amazon would prefer to withdraw from the competition. As a matter of fact, the American giant did not submit a qualitative dossier to Clifford Chance, the law firm representing LFP. As a reminder, until then it was Amazon that broadcast Ligue 1 matches on Prime Video through its Pass Ligue 1 offer.
With Amazon out of the equation, we know that: DAZNThe broadcast platform specializing in sports has positioned itself. The “Netflix of Sport” will meet LFP leaders at Sportel in Monaco between 24-26 October 2023.
Apple is exploring Ligue 1 TV rights
But as our colleagues report RMC Sports On Tuesday, November 7, 2023, another strong competitor will be interested in the broadcasting rights of French football: Apple. According to the media, several phone appointments were canceled Recently, there was a discussion between representatives of the apple brand and LFP.
For now only one first contact and Apple wouldn’t make any offer. Regardless, interest from a buyer of the Cupertino firm’s stature bodes well for LFP. For good reason, the organization aims to sell the rights for a huge bonus this year. 800 million euros.
Obtaining Ligue 1 broadcasting rights for the Apple brand will allow the brand to strengthen Apple TV+’s appeal in the French market. For now, Apple has little presence in this space and only offers a few MLS (American football league) and MLB (major league baseball) matches on its streaming platform. Moreover, this will be an important additional selling point for Apple TV+, which has increased its prices significantly.
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