After announcing this change in September, Amazon finally confirmed in an email to Prime members that Amazon Prime Video will display ads alongside content. Unless customers pay extra after January 29, 2024.
“ This will allow us to continue investing in engaging content and increase that investment over a long period of time. The company announced in an email to customers that the move to “limited ads” was imminent. “ Our goal is to have significantly fewer ads than linear TV and other TV streaming providers. No action is required on your part, and there will be no change to the current price of your Prime subscription. » indicates the Company.
Advertisements will appear on the service, the company said in a blog post. Early 2024 in the United States, United Kingdom, Germany and Canada, then later in the year in France, Italy, Spain, Mexico and Australia “. As far as we know, Amazon will start running ads on Prime Video subscriptions on April 10, 2024, giving French subscribers a break. However, this date is not official yet.
Once frowned upon by online publishers, the dual model of subscription and advertising and the resulting dual revenue streams has unfortunately become the norm. Amazon Prime will embrace advertising for its entire content catalog, and both Netflix and Disney+ will implement advertising overlays. Apple TV+ now remains the only major streaming platform using a subscription-only model.
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