It currently has 175 million usersAmazon Prime Video can boast of being the world’s No. 2 streaming platform. A success that the service owes primarily to its catalog of exclusives like The Boys, and even ReachingThe Lord of the Rings: Rings of Power, Castle, or the Fallout event series.
On the other hand, one thing is certain; Its popularity is not due to its interface! There’s a good reason why users have complained about the Prime Video interface’s lack of ergonomics and clarity for years. The appeal certainly had merit. Major facade renovation in 2022But this was not enough to erase these very specific concerns.
Amazon Prime Video is finally overhauling the organization of its interface, wow!
But good news for subscribers, Amazon announced that a new update will be released for its platform on Tuesday, July 23. With this update, the American giant aims to improve the user experience. This includes, in particular, retouching the interface. So, a new navigation bar will appear on top of the screenHere you will find several categories:
- Welcome
- Movies
- TV series
- Live TV
- Primer
- Maximum
- Paramount+
- Subscriptions
This is actually a big improvement. Until now, all the content was mixed (Prime Video movies/series, paid rental movies and series, Max or Paramount+ content, etc.), which made navigation more than tedious. Everything is over with this systemNote that if you don’t subscribe to other services through Amazon, like Max, they won’t appear in the new bar. However, you can subscribe from the Subscriptions tab.
Under the bar, A carousel will be responsible for highlighting the programs From every category that can be purchased or rented immediately with your offer.
Artificial intelligence, for better or worse
That’s not all since thenAmazon also plans to add some generative AI to its app. Artificial intelligence will make personalized choices based on your tastes and preferences. We can also find these contents at: a new “Made for You” tab or “Designed for you”. In addition to these recommendations, users will also be able to browse using other lists, such as “The 10 Best TV Series in France” or “Fashion TV Series”.
But we’re a little bit more concerned about this other use of AI. In fact, Amazon says it’s going to use its language model to: Write and simplify summaries of movie and series summaries… Nothing reassuring, especially when we know the numerous bugs and glitches (wrong titles, missing languages, error-ridden subtitles, poorly edited episodes, etc.) that Prime Video has been plagued with for years. According to Amazon, The rollout of this update started todayand everyone will be able to benefit from it in the next few days.
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