while broadcast platforms is conquered by advertised formulas then one increase in pricesOne of them is still resisting the invader: Amazon Prime Video. Unfortunately, this time there will be no festive feast at the end of the story. Like its rivals, the service will insert advertisements into its programs. Netflix was the first to try this with a special plan for €5.99 per month. Shortly after, Disney+ did the same thing for the same price.
It is clear that offering subscriptions with ads increases the number of subscribers. So it makes sense that everyone experiences this. Moreover, Amazon is experimenting with the Prime Video Lite plan, available in India in early 2023. We imagined Jeff Bezos’ former company would distribute it to the rest of the world, but no. The strategy is quite different: Put ads by default and charge extra money to remove them. Basically it makes sense, Prime Video is included with Amazon Prime and its unique price.
Ad coming to all Prime Video subscriptions in 2024
Latest information suggests arrival will occur in early 2024. The date is becoming clear and according to predictions NPA ConsultingAmazon, a company specializing in the media and digital services sector, Advertising on Prime Video subscriptions on April 10, 2024 in France. Note that the stated goal is to “continue to invest in engaging content and continue to increase that investment.” This is exactly how every price increase on all streaming platforms is justified.
on the contrary netflix and Disney+, There will be no formula with separate advertising. Ads will be integrated into the existing subscription and if you want to get rid of them, pay $2.99 more per month. We don’t know if this will translate to €2.99, but assuming it does, this will bring the monthly price of Amazon Prime to €9.98 per month. It is possible to offer a more advantageous tariff on an annual basis.
