With Sony announcing its upcoming SmartEyeGlass marketing today, Google has decided to reorganize its Google Glass project. When you see the final version of Sony’s connected glasses, you tell yourself it’s not a bad thing.
However, the question of the relevance of such a linked object is constantly being questioned. There is one person who has no doubt about it: Tim Cook. Apple’s CEO clearly says At Apple they always knew this Google Glass would be a fiasco.
We always knew it was going to be a fiasco, and so far it has. -Tim Cook-
Another Apple executive had already spoken on the subject. Remember, Phil Schiller found the idea amusing, but predicted a major failure for Google Glass. Obviously Tim Cook agrees and explains why.
We’ve always thought glasses weren’t a smart move because people wouldn’t actually want to wear them. They always get very intrusive when we believe technology should be in the background. -Tim Cook-
According to that, Google Glass is too intrusive. Technology stands out and can offend the interlocutors. Instead of bringing people together, it risks separating them. And to add that, at Apple they always believed that the technology should be in the background, that is, it should remain hidden.
- Also read: Apple Watch will crush all rivals, according to Tim Cook
Thinking of the Apple Watch? You’re right. After these few explanations, Tim Cook looks at the Apple Watch on his wrist and adds:
It’s not unpleasant. And that’s not a barrier between you and me.
For once Tim Cook is very clear. And We’ll see very soon if he’s right to bet on a smartwatch.. Because for now, the market is struggling to revive.