At the end of 2020, Carl Pei left OnePlus to start a new consumer electronics company: Nothing. The London-based firm received the support of Apple’s iPod inventor Tony Fadell, Twitch co-founder Kevin Lin, Reddit CEO Steve Huffman or Youtubeur Casey after raising $7 million in funding from the big names in the industry. neistat
Nothing hits the market with a pair of wireless earbuds. The Nothing headphones, expected in the summer of 2021, have already started to show themselves. In a blog post, Carl Pei reveals his first look at product design. It’s still just a concept. True, the young man is probably trying to cool the fire with his fanbase.
Nothing reveals the philosophy behind the design of their future products
“We dream of a future where technology is so advanced and seamlessly integrated into our lives that it’s everywhere and it’s like nothing anymore” Explains Carl Pei. With this in mind, nothing is a clear coating and an ultra-simple design that gets straight to the point. Brand focuses “only what adds real value to the user experience”.
That’s why we won’t find embellishments or purely aesthetic additions on Nothing’s products. In a genuine statement of intent, Carl Pei lists several advantages of his technology vision: effortless, timeless and “weightless”. On paper, Nothing’s approach is appealing. We will tell you about the headphones of the British brand as soon as possible. While you await more information, feel free to provide your views in the comments below.