Casio is attacking the smartwatch space, but with a different approach from other manufacturers. This isn’t the manufacturer’s first attack on the linked watch.but today they are strengthening their position.
When it comes to smartwatch design, Casio acts like a rebel. Unlike its competitors in the field such as Apple, Samsung, LG, Motorola or Sony,The creator of the first gadget watches does not consider overloading his product… Finally, from a technical point of view, because in terms of design, we cannot say that we are here in blueprint.
That’s why his new watch, the G-Shock G’Mix GBA-400 (called the “simpler” G-Shock GBA-400) is not in a race for independence. If other manufacturers are looking for connected watches that are less dependent on their associated phones or even completely independent, Casio takes the opposite route without equipping its watch with the latest technologies..
Instead, the company is focusing on the new G-Shock user interface, adding a high-contrast display for visibility and an improved bluetooth connection that works up to 30 meters. The screen allows you to monitor SMS, notifications and streaming music. Also, the user can read time in traditional physical handsIt makes the GBA-400 a hybrid watch similar to the Kairos Smartwatch, but less intelligent.
Casio has also added a rotary knob to its new design that allows the user to access the mp3 player and other smartphone functions via the G-Shock+ and G’Mix apps. By bringing complex functions to the smartphone, The Casio G-Shock GBA-400 can focus on what G-Shock does so well: rugged, high-pressure resistant, readable and easy to use..
The GBA-400 collection, which will be available in September, will go on sale in Japan before launching internationally this year.
