The smartphone market is in decline. The 2020 health crisis has accelerated the decline in sales, and manufacturers are struggling to raise the bar. Forecasts are pessimistic and recent inflation does not improve the situation. we can still notice a development trend in a targeted way. For example, premium smartphones are selling better and better. The latest report of Canalys, a market research company, is on the same lines and points. increase in market share for certain manufacturers.
Make no mistake about it: in general, Smartphone sales fell 11% between July 2022 and July 2023. Samsung retains the 1st position it recovered last April, with a market share of 21%, ahead of Apple (17%). On the side of the “small” producers, the situation is less bleak. Xiaomi takes 3rd place on the bestseller podium owns 13% of the shares, increasing number compared to the beginning of the year. The same is true for Vivo, ranking 5th with 8%.
Xiaomi and Vivo increase market share
The 4th brand holds its place with OPPO 10% market shareA very steady development for the brand since the end of 2021. Note that since then, sales of OnePlus smartphones have been included in OPPO’s sales. Not surprisingly, while the manufacturer performs best in the Asian market, it may leave Europe in the near future.
Also Read – Smartphone sales continue to drop, Apple outperforms Android
Canalys’s observations led one of the firm’s analysts, Xuan Chiew, to say that “the smartphone market is showing signs of recovery after falling for 6 consecutive periods since 2022.” For manufacturers like Xiaomi or Vivo, the growth in market share is mainly due to Selling models under $200. Hence, there will be a trend towards the economy among consumers. It’s an observation that makes sense when you know that the purchase of used and refurbished smartphones is on the rise.
Source : canalys
