Better, MacBook sales have never been better. They achieved a turnover of $11.5 billion, an unheard-of 25% increase for Cupertino compared to the same period last year. These good results clash in the world of computer manufacturers. One of the seven big names of the sector, The only one to see an increase in Apple sales. Contrast is strong compared to last year. By 2021, global PC sales had exploded.
The general trend is stagnant. It is estimated that no more than 74.2 million laptops have been sold in the last three months. 15% decrease in the same period last year. Apple hasn’t released sales figures, but according to the Strategy Analytics institute, the firm said: 8.1 million MacBooks in the third quarter. Thus, it monopolizes 14% of the market share of portable computers against 8.5% at the end of 2021.
Apple ranks fourth in laptop sales rankings
by volume, Apple is only in fourth placebehind Lenovo, HP, and Dell, and ahead of Asus. However, all these brands offer a wide range of products, from the super-affordable Chromebook to the workstation and intriguing products such as Lenovo’s Lenovo Thinkbook Plus Gen 3 IAP. In terms of added value, Apple remains well and truly first. The cheapest laptop of the brand, the MacBook Air 2022 (M2), costs 1,499 euros. That didn’t stop it from being a big hit. The same goes for the MacBook Pro M1 Pro and M1 Pro Max: these new models have managed to convert new customers and persuade old customers to upgrade their hardware.
The company may rejoice, but remains pessimistic about last quarter’s results. According to analysts’ forecasts, sales won’t be as good during the Christmas holidays. Many potential customers are waiting for the release of 14” and 16” MacBook Pro under the M2 chip to withdraw credit cards. The release of these models has been delayed to next year, which will create a revenue gap for Apple in the fourth quarter.
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