Annual PC sales are down 29% and won’t improve anytime soon

For PC manufacturers, 2021 ended with optimism. PC sales exploded, reaching 340 million units. Economists then thought that demand would pick up again. It was the opposite; Sales continued to decline throughout 2022. 285 million computers found buyersa 16% drop over the year.

All brands together annual computer sales fell 29%. The balance of power always remains more or less the same. Lenovo maintains its leading position in terms of volume, with a 23.7% market share (61.8 million units). HP and Dell are second and third, respectively, with 20.3% and 18.7%. Apple and Macs finished at the bottom of the podium with 11% market share.

Sales will continue to drop in 2023, but gaming PCs will do better

The war in Ukraine and the rising energy and commodity costs it brought were felt in the USA and Europe. As a result, according to Canalys analyst Ishan Dutt, “spending on expensive products like PCs has been secondary, as consumers are willing to delay updates.” The situation is not expected to improve any time soon. Most of the distributors and dealers Canalys spoke to, sales will stop in 2023 or even continue to decline.

According to Me Dutt, it will be necessary to wait for the second half of the year for demand to revive. The expert announces that the industry may soon see the end of the tunnel. While disappointing, the numbers continue to be better than those seen prior to the COVID-19 outbreak. Once the crisis is over, “delayed buying will start to stimulate the market at the end of 2023 and momentum will accelerate in 2024” […] Even during the crisis, some areas, such as games and hybrid work will be able to ensure the success of the sector. “.

Source : canalys