As you may have read in our columns on Friday, May 27, 2022, many manufacturers have decided to take action, especially in the face of rising global inflation caused by the conflict in Ukraine. For example, this is the case with Apple, which expects to sell 20 million fewer iPhones than expected in 2022 due to chip shortages, inflation and inflation. Challenges on the production line caused by the Covid-19 pandemic.
However, and according to several South Korean media, Samsung is also preparing to revise its smartphone sales targets downwards. for the rest of the year. According to several internal memos quoted by our colleagues, the firm reduce their annual forecasts by 10%now with a set goal 270 million units sold Against 300 million before.
The documents also indicate that the manufacturer plans to reduce the production of all its smartphones, not a specific market sector. In other words, Samsung will produce fewer entry-level smartphones, mid-range smartphones, flagships and foldable devices.
Also read: Samsung Galaxy S22 FE would be canceled, Samsung embeds a new smartphone
Samsung cuts targets due to inflation
Bad news for promising Samsung Double shipment of foldable smartphones in 2022 (to reach 14 million sales). It must be said that the company has recorded an exceptional 2021 year in this market sector. In the effect, Samsung sold 7.1 million foldable devices last yearIncluding 4.6 million Galaxy Z Flip 3. A historical record for the brand, which consolidates its leading position in the foldable smartphone market.
This change in strategy comes after Samsung announced record profits for the first quarter of 2022. Exceptional performance, especially due to the very good sales of the Galaxy S22, and also … a shortage of electronic chips.
truly and as one world’s leading memory chip suppliersSamsung took advantage of the current situation to increase its prices. As a result, the semiconductor division of the manufacturer showed impressive results. Profit of only 6 billion euros in the first quarter of 2022.
Source : Android Headers via MK.co
