Facebook has reportedly assembled a team of AI researchers to investigate ways to analyze encrypted data without decrypting it. The aim of this research will be: Allow Facebook to target ads based on encrypted messages on WhatsApp messaging service.
Actually, WhatsApp messaging app is the only app that offers end-to-end encryptionThis ensures that only the sender and recipient have access to shared information. That’s why Facebook wants to find a solution to leverage this information shared by billions of users around the world.Without violating privacy rules.
Also read – Whatsapp: Here is the exact data the application shares with Facebook
Facebook wants to analyze encrypted messages without decrypting them
According to information obtained by The Information, the Facebook team will be responsible for developing a “homomorphic encryption” solution.Analyze encrypted information such as WhatsApp conversations without decrypting them. In other words, it will eventually be possible for Facebook to extract data from your WhatsApp conversations using an algorithm to serve targeted ads, but no human will have access to the analyzed data.
For now, Facebook has denied the claim and told The Information that ” It’s too early to consider homomorphic encryption for WhatsApp right now “. In fact, we think it will take several months to develop such an algorithm. If Facebook manages to implement it, Let the American giant increase profits by using your data for advertising purposes.
To avoid a new controversy, such as the change of privacy policy on May 15, Facebook will have to do the following no matter what: Make sure this new project respects the privacy of its users. By the way, we recently learned that WhatsApp may have a feature that is highly anticipated by users, because soon it will be possible to transfer your conversations from iOS to Android.
Source : Android Authority
