Social networks are no longer afraid to oppose Donald Trump. After Twitter It was Snapchat that decided to oppose the American president’s broadcasts. Content posted on the platform will no longer be promoted unless it is deleted. Snapchat says it refuses to promote content that promotes violence.
Snapchat is a social network based on ephemeral content. Each account can post a photo or video that will be deleted after a certain period of time, whether it’s an hour or a day. Snapchat highlights these posts in the Explore tab, where you can see content created by media or public figures, including Donald Trump. Content that is edited by Snapchat, so it’s notWe are no longer featuring videos of the White House occupant:
We will no longer amplify voices that incite racial hatred and injustice by giving them a platform on Discover. Hate and injustice have no place in our communities, and we support all who seek love, equality, and justice in the United States.
Donald Trump takes the field
Donald Trump has 1.5 million subscribers on Snapchat, which is easy to understand when looking at his feeds. it’s not the president himself who’s interested in this, Unlike his Twitter account. The videos published are more editorial, more suited to his function. So Donald Trump does not lose his temper on Snapchat as he does on Twitter, which does not prevent the social network from reacting.
Indeed, according to The Vergethese are actually posts on twitter This led Snapchat CEO Evan Spiegel to make the difficult decision that if the President of the United States is no longer featured, his account will not be deleted.
Brad Parscale, Donald Trump’s campaign manager for the upcoming electionimmediately stepped up to the plate Faced with what he considered an unfair decision, he did not hesitate to attack Spiegel vehemently in his press release:
Snapchat is trying to rig the 2020 election by illegally using its influence to promote Joe Biden and oust Donald Trump. Instead of sharing a positive message of unity, justice, and order, radical Snapchat President Evan Spiegel is choosing to promote videos that show far-left-instigated riots and encourage its users to destroy America.
Democratic candidate Joe Biden, who is running against Trump in the November election, has stepped into the breach We welcome the network’s decision. It’s obviously a message in a video posted on Snapchat.
.@JoeBiden Weighs in on Snapchat’s decision to stop promoting Trump’s account >>
“I just wanted to say I’m proud to be running for president and still be on Snapchat.”pic.twitter.com/d9D0Lw8fyi
— Matt Hill (@thematthill) June 3, 2020
As a reminder, last week, Several tweets by Donald Trump have been reported by the social network Twitter, first with the aim of spreading misinformation and then inciting violence. This maneuver upset the occupant of the White House, who signed a decree seeking to limit the freedoms of various social networks.
That’s why Snapchat chose its camp In the Trump/Twitter war. It’s not an obvious choice. Facebook, for example, has taken a neutral stance by deciding not to moderate any content, regardless of its political affiliation. A decision that was not unanimous among its Palo Alto facilities.
One thing is certain: the role of social networks will once again be crucial in the American presidential campaign.
Source : threshold