Snapchat launches Story Studio, a video editing app for creators 1

Snapchat launches Story Studio, a video editing app for creators

snapchat story studio

TikTok has always set itself up as a target to take down Snapchat, as well as a certain Instagram. The little yellow ghost has been trying to catch up with its main rival for several months. Thus, Snapchat has added music to snaps since October 2020; This was a nice snub to the Chinese social network.

But this was only the first step. In November 2020, Snapchat introduced SpotlightA brand new platform dedicated to sharing“The funniest photos created by the Snapchat community, regardless of author.” A model very close to TikTok with its difference Profiles are private by default and all content is moderated before publishing.

With Spotlight, Snapchat first and foremost offered users a way to professionalize themselves and make money. In fact, the company claims to have Paid $250 million to over 12,000 creators Through Spotlight programs. And on Wednesday, December 15, 2021, the social network announced the rest of its projects: Launch of Story Studio.

Also read: Snapchat will soon offer parental controls to protect minors

Snapchat wants to attract the attention of videographers with Story Studio

This brand new application stands out as the ideal complement to Spotlight. In fact, Story Studio promotes itself as a video editor and will offer many tools to personalize, retouch and perfect user clips. According to Snapchat, Story Studio will offer a variety of tutorials to make video creation and editing easier. From the application, users will be able to:

  • Enjoy it Large catalog of music and video clips licensed by Snapchat to decorate your videos
  • Use lots of visual effects, especially using augmented reality
  • Choose popular themes, sounds or filters on Snapchat
  • Edit videos as they wish cutting, transitions and segmentation
  • Cast videos directly to Snapchat, Spotlight or any other app or media

Initially, the app will only be available at: iOS in the United States, Canada, and the United Kingdom. It will later be rolled out to Android and other parts of the world, according to the social network.

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