There is a rumor about a project by Google that will allow users to try apps from the Play Store without having to download them entirely.
While Google has narrowed the gap between itself and Apple when it comes to profits made by its respective Stores, the giant is always behind the apple. In the app market, we often hear that the Android user is looking for the free app, can accept in-app purchase, or more rarely, upgrade to the premium version, the prices of which should now be viewed.
For this reason, Only 10% of Play Store visitors paid for content Last year. For comparison, the Play Store generated 50% more downloads compared to half of the Apple App Store’s revenue.
That’s why Google is looking for solutions to increase the numbers in the Play Store, and one of the hypotheses is quite tempting. The rumor quoted by The Information site states, citing a source “close to the controversy”: The feature is thought to attract more app buyers.
For this, the latter will be able to download applications from which they will choose the functions they want to test, allowing faster downloading. Functionality will be added to the fact that refunds are now possible within two hours for an app or game, a change that aims to break down the mental barriers to purchase.
The idea behind this is that Android users may be more likely to try an app if they don’t have to wait to download an app and don’t have to invest in downloading carrier-restricted data. Ability to easily explore different options can lead to more downloads and therefore more revenue for Store players, especially Google.
Also, the average quality of apps in the Play Store is lower than in the Apple Store because developers know they’re prioritizing the Apple Store without having to deal with the fragmentation issue. Apple users are more likely to pay for their apps. Thus, these phenomena communicate with each other and a “chain reaction” takes place.
Testing apps before downloading them can anger developers and make them think twice about submitting an app or game to the store. Thus, the feature is superior selection of apps while making it easy for users to purchase.
