Google Search breaks its own traffic record thanks to the 2022 World Cup

Google search

Frankly, this World Cup final was one of all records. Between Killian Mbappé scoring and Lionel Messi realizing his dream, the whole world experienced strong emotions last night. Everyone, even Sundar Pichai. Alphabet’s CEO was indeed pleasantly surprised to see Google Search numbers steadily rising until they surpassed the platform’s traffic record.

“[Google]Search records best traffic in World Cup final history in 25 years »announced the businessman on his Twitter account and added: “It felt like the whole world was searching for the same thing.” This is probably close to the truth, as the phenomenon is followed around the world.

Everyone watched the World Cup final on Google

That was hard to say, to say the least, as this final was full of ups and downs, especially during the French team’s unpredictable comeback after the first half. Spectators who were not in front of their televisions were able to find a site where they could watch the match, or if they could not find it, they were able to access the most up-to-date information by taking advantage of Google’s features.

Thus, by simply searching for “World Cup” during the event, it was possible to directly access the list of upcoming matches according to the user’s local date and time and even set notifications for some teams. Thanks to all these options, fans were able to follow the match live without having to turn on the television. The only thing missing was a video summary of all targets.

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