As Twitter appears intent on undermining the integrity of the blue checkmark as a sign of trust, Google is launching its own certification system and Gmail users are now seeing new blue checkmarks appear. next to approved brand profiles in their inboxes.
The purpose of this measure is to help users identify messages from impersonators versus messages from legitimate senders. The blue checkmark automatically appears next to companies that have adopted Gmail’s BIMI (Brand Indicators for Message ID) feature. Requires senders to use strong authentication and verify brand logos to display this logo as an avatar in email messages.
Currently, if you receive an email from a verified account, the brand logo will appear in the avatar slot instead of their initials. So, if you’re going to receive an email from Twitter, you should see the Twitter logo appear next to the sender’s name, instead of a simple letter “L” instead of the logo.
The purpose of this new feature is simple: prevent users from trusting emails sent by malicious sources. This blue tick will make it much easier for users to tell the difference between scammers and companies.
Note that the new feature is available to all Gmail and Google Workspace users starting today. This means that Google Workspace customers, legacy G Suite Basic and Business customers, and users with a personal Google Account must: You will get the new update in the next few days.
