Google announced a few months ago that it is working on integrating AMP technology into Gmail to make emails more dynamic. AMP is a simplified version of the HTML language that allows you to create rich and interactive web content in a lighter form. This technology was first used by Google to allow developers to create faster mobile versions of web pages. From now on, AMP invites itself to emails to make emails more interactive. You will be able to perform various actions in your direct messages.
What’s changing with AMP for Gmail?
For years, emails haven’t changed much. We can certainly talk about the creation of attractive emails thanks to various newsletter services, but these improvements are primarily aesthetic. target with AMP for GmailAs Google announced in a post on its blog in February 2019, it is modernizing their inbox, one of the places where people spend a significant portion of their time.
Beyond the cosmetic evolutions of electronic messages, it is now a create emails that act like web apps, with built-in features. The ability to click links is one of the few interactive features of traditional email. Now you will be able to perform different actions within the messages without leaving your inbox.
For example, you receive an email to answer a survey. Normally you have to click on a link to go to the page provided for this purpose. It is now possiblerespond directly to the survey with the form integrated into the email. You can also make hotel reservations through Booking, browse through Pinterest images without stopping, and order products from Gmail by getting offers. In summary, with AMP for Gmail you will be able to:
- Respond to surveys (Doodle forms are AMP compatible)
- Book a hotel room with Booking directly in your emails
- Browse through a series of Pinterest images in your emails
- Shop directly with offers from companies
There are many more possibilities. Google already partners with several companies that offer AMP support in their services. This is especially true for Doodle, Booking and Pinterest mentioned in the examples above. The firm is announcing even more services in the coming months.
AMP for Gmail is compatible with Outlook and Yahoo
Google has started rolling out AMP technology in the web version of Gmail. But you don’t necessarily need Google’s email service to read dynamic email. other courier services such as Outlook.com, Yahoo Mail or Mail.ru Compatible with AMP technology.
Google explains that for services that have not yet integrated support, users can read dynamic emails in a simplified version. In addition, technology support is planned for the mobile version of Gmail. For those of you using this app, we’re opening a small parenthesis to remind you that Inbox by Gmail is permanently closed on April 2, 2019.
Finally, as with traditional newsletters, the creation of dynamic emails requires a knowledge of the language to create interactive content: in this case, AMP. Google provides more information on this at: this address.