French are giving up on text messaging, this study reveals a radical change in their habits 1

French are giving up on text messaging, this study reveals a radical change in their habits

French SMS work

year 2024 marked by a SMS usage declines in France.He knows 10% drop compared to the previous year. According to the Electronic Communications, Mailing and Press Distribution Regulatory Authority (Arcep), this trend, deep change These exchanges, which once stood at the heart of mobile exchanges, are now overshadowed by more modern and versatile instant messaging platforms.

Indeed, in the first quarter of 2024, French users sent an average of 103 SMS messages per month, compared to 113 the previous year. This decrease is explained by the increasing power of apps such as WhatsApp, Messenger and iMessage. These offer advanced communication with voice messages, images, videos and video calls at no additional cost. THE textingbefore necessaryNow perceived as obsolete by a large part of the population.

Internet box subscriptions fall by 30% in 2024

In parallel, Internet subscriptions via boxes also experienced a significant decline. Only 290,000 new subscriptions were issued in the first four months of 2024. This represents a Huge drop of 30% compared to the same period last year. This phenomenon is largely attributed to changing user behavior, which now prefers more flexible mobile solutions.

Young adults, especially those aged 18-25, are increasingly turning to mobile plans and 4G/5G dongles for their traditional lifestyles, often marked by increased mobility between education and first jobs. choose more flexible connection options And economicWith mobile offers becoming increasingly competitive in terms of price, data volume and speed, Internet boxes are increasingly losing their appeal for this age group, thus changing the connectivity landscape in France.

Source : Arkepe

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