Facebook wants to attract the attention of young people by copying TikTok, older people may not like it

Facebook

As the years go by, young people are abandoning Facebook. According to various studies, the social network is in the process of purging its youngest users. Internet users over the age of 55 are coming to the platform en masse. Young people gradually started leaving Facebook and turning to other networks such as Instagram or TikTok.

Aware that its user base is aging, Facebook will do everything possible to attract the attention of young Internet users. During the presentation of the group’s quarterly results, Mark Zuckerberg promised shareholders: transform social network attracting the attention of younger generations.

Facebook wants to bring young people back to its platforms

First of all, the Californian group plans to bring: “significant changes” It will also be added to Facebook and Instagram applications in the coming months. Purpose of these changes Compete with apps popular among teensLike TikTok. Facebook will specifically focus on Reels, a feature that lets you share short videos with your friends.

“We also plan to make significant changes to Instagram and Facebook next year to lean more into video and make Reels a more central part of the experience.”, Mark Zuckerberg explains. Facebook’s founder is aware these changes carry risks Do not disturb older members of the platform. That’s why he promised progressive change. “It will take years, not months.”.

Mark Zuckerberg’s other priority to revive the social network is metadata arrayThis digital universe that wants to establish itself as the Internet of the future thanks to virtual and augmented reality. “Our goal is to help the metaverse reach one billion people.”, declares billionaire. To reflect the importance of the metaverse, Facebook is reportedly considering changing its name within days. The entity that brings together Facebook, Instagram and virtual reality-related activities should no longer be called Facebook as of October 28.

In relation :  YouTube will recommend fewer videos harmful to young people's mental health