Until recently, it was thought that the repeated scandals they were subjected to and the concerns about their social and health impacts would eventually fade. eroding social media audience. Yet, In 2020, internet users have never been more appealing than they are today. To date, 3.96 billion people is active on one or more social networks (Facebook, Instagram, Twitter, Snapchat, etc.). Which does not represent less 51% of the world’s population. Or two-thirds (65%) of the world’s population is eligible for these networks; internet penetration is not yet complete.
Facebook, Instagram, Twitter: They never cease to seduce you!
From one year to the next The number of people on social networks increased by 10.5% or 376 million people (12 accounts created every second since July 2019). These figures come from a study conducted on the site Data ReportToday, social networks are mostly accessed via smartphones: 99% of access is via mobile, with 3.91 billion users using at least some of their mobile phones to access Facebook or other social networks.
So now we can say that even if we take the whole planet, The number of people who are not on social networks is less than those who are thereOf course, thinking of this as an average prevents us from appreciating the strong geographical differences in this regard. For example, in France, where internet penetration is 89%, 58.03 million people are connected to the internet.
On this figure, 39 million French people have accounts on social networksThis leads to the following by population: Social media penetration rate is 60%In North America, this penetration rate is 70%. However, if we take Central African countries for example, the penetration rate of social networks drops to only 7%.
The last interesting data is the number of accounts. Today, on average, users You are a member of 9 different social networks. The first of these, Facebook, may seem extremely low at the moment: only 5% of internet users use Mark Zuckerberg’s network alone. In fact, it is one of the most powerful in the industry. Marketers therefore estimate that they can now reach 99% of Snapchat, Twitter or TikTok members through other social networks.
What do you think about these numbers? Share your thoughts in the comments.
