long-time dominance SAMSUNGTHE smartphone market It experienced a major transformation at the beginning of 2024. With 10 million additional mobile phone sales compared to its rival, Apple has dethroned the Korean manufacturer from its leadership position after 13 years behind it. It’s too early to know whether the Cupertino company will maintain its position, but we can already see a trend emerging.adoption of the latest iPhone models To date, the iPhone 15 compared to its predecessors, the iPhone 14.
latest figures CIRP (Consumer Intelligence Research Partners) in the 1st quarter of 2024, Apple did not sell as many iPhone 15s as 14s in the same period last year in the USA. All models combined to represent the latest generation 68% iPhone sales 75% for the previous one. The decline is especially evident in the base model. Represents standard iPhone 14 19% of sales Number of Apple smartphones between January and March 2023 iPhone 15 is at 14% During these 3 months in 2024.
iPhone 15 sales are not at the same level as iPhone 14 sales in the same period
High-end models are almost identical. Respectively This year, 22 and 24% for the iPhone 14 Pro and Pro Max, and 22 and 23% for their counterparts.. For CIRP, this is a “The trend over the last two quarters continues, with the cheapest current models giving way to older models“. The organization believes other factors also come into play.
In fact, he recalls: “[…] Developments in recent years have been more marginal. This makes the latest base iPhone 15 even less distinctive. It is also due to some economic pressures to reduce spending wherever possible and a trend towards sustainability across generations and [l’envie de] always wants something new. Together, these factors put pressure on the new base model and increased demand for one- or two-year-old alternatives.“.
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