For once, the iPhone 15 is one of the most anticipated smartphones of the year. Every new release is a minor affair, and it’s not uncommon for Apple to break their own sales records with a new iteration. But 2023 may be an exception. In any case, this is underlined by Ming-Chi Kuo, an analyst who generally has a very good knowledge of the producer’s production chains.
According to the second, “Demand for iPhone 15 is lower than for iPhone 14”. While Apple’s production dropped at the end of 2022 following the closure of one of its factories in China, the Cupertino company had not planned to intensify the issue for the iPhone 15’s release, a sign that it expects lower sales for the new series of ci.
Will the iPhone 15 surpass the iPhone 14?
Of course, Apple may still be wrong about the upcoming success of the iPhone 15. But that doesn’t seem entirely pointless either. Despite some notable improvements, especially in terms of thinness of the borders or autonomy, the price of the device can be a major barrier to purchase for many users.
Again this year, we expect further price increases across the entire range, which also promises to be very significant in the Pro Max model. While inflation has not yet replaced the inflation felt in the smartphone market, which has been on the decline for months, we can rightly expect early adopters to be less on the agenda this year.
Of course, we’ll have to wait for sales figures after launch to be absolutely sure. It’s happened in the past that Apple’s forecasts were wrong and the manufacturer found itself forced to intensify production in an emergency. Back to school reaction.
Source: Ming-Chi Kuo
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