Amazon is preparing a cheaper Prime Video formula with ads

Amazon’s commercial policy on streaming video is more aggressive than ever. Prime Video is officially Americans’ favorite VOD service, and aims to take the world-leading position under Netflix’s nose and beard. To do this, the online retail giant buys and creates as much content as it can, as evidenced by the acquisition of MGM studios. The streaming platform is still more affordable than Netflix and other Disney+, although it has increased its prices recently. However, Amazon is Pricing formula to make Prime Video even more accessible.

To read – Netflix, Amazon Prime Video, Canal+ Series, OCS, Disney+, Apple TV+: streaming video comparison

Generally speaking, Amazon Prime Lite offers: same services as standard Amazon Prime subscription, but cheaper. You will have to accept some compromises. Thus, the free delivery of the ordered products will take place within a maximum of two days, and Amazon Prime Video content can only be viewed with SD definition and on two devices, one of which is necessarily a smartphone. According to Le Soir, the platform can give its members ad breaks, like Netflix does With the formula “Indispensable for advertisements”.

Amazon Prime Lite offers free two-day shipping and ads on Prime Video

subscription Amazon Prime Lite is currently in beta in India. Therefore, it is not certain that the experience will be reproduced elsewhere in the world. Indians interested in this formula will have to pay around 11.3 € per year standard Amazon Prime costs around €17 per year to use this service.

Will this formula be reserved for Indians? Nobody knows yet. This country with a population of approximately 1.4 billion is in any case very huge reservoir of new subscribersand hence revenue for Amazon. As a reminder, Amazon Prime in France costs 69.90 Euros per year. At the same rates as the tariffs applied in India, Amazon Prime Lite is therefore Between € 45 and € 50 per year in France.

Source : evening