Test screenings are an integral part of the Hollywood industry and allow studios and/or directors to refine their films before showing them in theaters. Netflix has been using the same strategy since 2021, and according to The Wall Street Journal, Many more users can benefit from it in the future.
Netflix Preview Club is a carefully selected program of 2,000 American subscribers. Second, it sees new movies well in advance and gives feedback to the platform. Netflix is reportedly planning to expand this program in 2023. This time, there would be 10,000 subscribers to choose from from around the world.
Netflix wants its movies to appeal to as many people as possible
The idea would remain the same. selected He will have to watch and judge the movies. We’re not talking about a few weeks of exclusivity here, but a few months of exclusivity. This will allow specific sequences to be modified to improve the final product if necessary.
The Wall Street Journal states: The Preview Club has already demonstrated its usefulness in the movie Don’t Look Up, which hits theaters at the end of 2021. After the first screenings, many viewers found his style too serious. Director Adam McKay has therefore worked to include more “funny” moments. Don’t Look Up has received this well, as it’s one of the platform’s biggest successes, both critically and publicly.
Currently, Netflix has not commented on this Wall Street Journal claim. However, expanding the test audience it can only be useful for the platform. Despite regaining subscribers in recent months (223 million subscribers), it suffered a loss for the first time in 2022. Making movies that appeal to the most people can be the key to staying on top.
Note that Netflix isn’t the only platform to take advantage of such a program, as Disney and Amazon also pre-preview some of their content to improve it.
Source : wall street diary
Support our work ❤️
If you enjoyed this article, consider leaving a tip to help us keep publishing great content.
