iPhone 14: Apple censored launch ad to avoid a scandal

Certainly, the launch of the iPhone 14 will be painful for Apple. Apple and brand connect discussions. Since the beginning of November, China’s main iPhone manufacturing facility has been closed due to the resumption of the Covid-19 outbreak.

In mid-November, violent protests broke out at the production site. Hundreds of workers mobilized to condemn China’s Zero Covid policy and the appalling living conditions inside the factory. As a matter of fact, all employees were parked in the dormitories and were not allowed to move freely. As a result of these actions, we learned that nearly 20,000 additional employees left their jobs. Production of iPhone 14 and 14 Pro has been discontinued due to lack of manpower.

Apple deletes lyrics to avoid controversy

And to add a small layer of problems to this avalanche of anxiety, Apple had to manage another crisis. Cupertino company for iPhone 14 and 14 Plus launch ad, A particularly popular song by British actor Idris Elbato know the biggest. In this title, Luther’s interpreter showcases these rap skills and repeats the word “Greatest” several times.

“Biggest, biggest, biggest, biggest, biggest, biggest jump this summer“, here is the chorus of the song. For Apple, this was the perfect opportunity to make a clever reference to the introduction of the iPhone 14 Plus and its large 6.7-inch display. But obviously that’s not what everyone understands, quite the opposite. With Ibris Elba’s bass and phrases, many users heard “Niggest”, which is a racist insult instead of “Biggest”.

However, to hear Biggest, you just have to listen to the song on YouTube and strain your ears a little… Create a discussion as well as a navy of memes on the web. Two months after the ad aired, we realized thatApple suddenly removed the vocals from the song and only the instrumental track remained.. It was clear to the manufacturer that it was the only solution to avoid further confusion.

Source : 9TB5Mac