How to Increase Your Conversion Rate: 8 Tips from GetYourGuide Experts

1. Highlight the Advantages of Online Tour and Activity Booking

While online booking is becoming more and more popular each year (for example, according to this report from Skift), many travelers still object to this practice. In conclusion, it is important to highlight as many advantages of online bookings as possible, including:

• best prices
• native language websites
• opportunity to choose the best option
• the convenience of having everything on your phone
• special communications and deals
• Cancellations and refunds are easy to resolve
• real reviews of a product
• gain time
• personal advice

2. Create Content Based on Your Experience

Great value comes from originality. So try tours and activities and share your own insights and travel expertise. When you build authority and trust in the products you offer to your audience, the way you describe the experience will drive the most conversions.

GetYourGuide offers partners coupons for events so you can try them out for free.

3. Create Content Based on Users’ Booking Behaviors

There are tons of tours on the market so choosing the right one can be overwhelming. Arival found which factors play the most important role in the decision-making process. Create content about tours based on this information. For example, if convenience is considered a popular reason to choose a particular tour, create content about specific tour itineraries (eg. Relax After Work: Short Evening Tours in Paris).

Compare Different Tours

Give users the opportunity to choose the right tour for them. Use the top 10 lists and comparison charts.

4. Put Partner Tools in the Right Places

Add affiliate tools where users are most ready to buy tours and activities. For example, users most likely click on a link or widget after a detailed description of a tour.

Briefly describe what users will get when they click on a link or widget: the best price, a wide range of offers, etc.

5. Mix Links, Widgets and Banners

There is no need to simply choose the best tool available. Instead, the secret to success can be found in a good mix. Put links and a few widgets in the text and add a header to the sidebar to make your page even more appealing.

Note that not everyone knows what a widget is. Briefly describe how to use a widget, if it is not obvious.

6. Choose the Tours with the Best Conversion Potential

• Choose tours that focus on relevance to your content. Play with the GetYourGuide platform to discover different categories that will appeal to your target audience.
• Search for the destination on getyourguide.com. GetYourGuide sorts events by popularity (best-selling and top-rated tours).
• Prioritize new events or tours with high ratings and lots of reviews.

7. Use Tricks to Get Your Readers’ Attention

1. If you integrate affiliate links into your text, highlight them in a bright color. You might think this looks irritating or outdated, but users find it very useful.
2. Try adding affiliate links as buttons. Sometimes buttons perform better than highlighted links. For example, clear the CTA of the button “Book Now”.
3. Add persuasive points such as: “cross the line”, “last minute availability”, “best sellers”and “best choices”.

8. Build GetYourGuide Brand Awareness

Your target audience may not be familiar with GetYourGuide yet. Tell your readers why they should trust GetYourGuide. A personal promotion is essential for higher conversions!