Like any technological advance, the advent of flow, provide access to an extraordinary amount of content (audio and/or video) to billions of people. Every medal has a downside: the publication has reinforced the phenomenon of piracy. Until now, it was fashionable to consider these illegal streaming offers as purely harmful and ultimately an existential threat to the creation of content. The results of the study “Impact of Video Piracy on Content Creators and Distributors” (The Impact of Video Piracy on Creators and Distributors) Posted by Zachary Nolan, Haoran Zhang and Jonathan Williams contrary to this current of thought.
To read : 1 in 2 French subscribe to a streaming service
According to the researchers, the use of illegal streaming boxes based on Kodi or Plex (these media players themselves are not illegal) Not compatible with subscription to legal platforms like Netflix. On the contrary, the further the piracy phenomenon progresses, the more new clients streaming platforms enroll. Viewers using this type of box just watch more pirated content, more Netflix, more YouTube… In a word, they consume more. Which is good for the economy.
Pirate box users consume less TV and more Internet
The data collected by academics is about the consumption habits of consumers. More than 10,000 households between 2017 and 2018. Enough to get a good picture of their motivations and ways of working. The easiest of these to analyze are TV watching and internet usage habits. After getting a Kodi box, data consumption per household increased by 2.88 GB/day on average. While a significant portion of data consumption is reserved for pirated content, analysts noted that bandwidth is largely used for watching YouTube (0.57GB) and Netflix (0.52GB).
Competition is fiercer than ever between Amazon Prime, Netflix, and other Disney+, so it’s good for the consumer who doesn’t mind mixing their consumption between legitimate services and pirate boxes. In this context, according to the authors of the study, no evidence that piracy negatively impacts profits content producers. “As with many cases of piracy in the past, there is no tangible evidence of economic damage,” they say.
Source : Impact of Video Piracy on Content Creators and Distributors
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