Netflix wants to get into cloud gaming despite Google’s failure with Stadia

Is Netflix the next big player in cloud gaming? It’s a possibility. Mike Verdu, vice president of Gaming at Netflix, during the TechCrunch Disrupt conference hosted by the eponymous American site on Tuesday, October 19, 2022. shared the company’s ambitions for this vibrant market.

“We are very seriously investigating a game offer over the cloud to reach users on TVs and PCs. We’re going to approach this the same way we did for mobile, i.e. start small, be humble, be thoughtful, and then grow. However, this is a step we think we should take to meet users where they are, on their devices. Consume Netflix”, says the manager.

Along with Mike Verdu’s announcement, The streaming platform also confirmed that 55 additional games are in development. For Netflix Gaming. And it won’t go unnoticed, but Netflix’s location comes shortly after Google Stadia’s official demise.

also read : Netflix – only 1% of subscribers play the platform’s mobile games, it’s a failure

Netflix doesn’t want to reproduce Stadia’s bugs with cloud gaming offering

Therefore, during the conference, especially Here’s how Netflix plans to avoid a similar disaster. In Mike Verdu’s eyes, Stadia is a clear technical success, but the service had a credible business model that didn’t appeal to gamers.

for him, Netflix’s cloud gaming offering is instead “added value” what the company already offers. The idea of ​​standing shoulder to shoulder with tenors of the genre, such as its association with Xbox Cloud Gaming and Xbox Game Pass, is far from it. “We’re not asking you to subscribe to consoles, so it’s a completely different business model. The hope is that over time it will become a very natural way to play wherever you are.” he assures.

Other questions remain unanswered. In particular, it is curious how Netflix plans to offer this service. via a proprietary controller like Stadia, or already existing peripherals? The platform can very well deliver its cloud gaming offer through a browser-based client or of course directly in the app available on Android, iOS and connected TVs. Another point, will access to cloud games require you to pay an additional fee for your Netflix subscription? There are many unanswered questions so far.

Source : TechCrunch