With Viator, a TripAdvisor company and leading booking platform for tours and attractions, partners can promote events that will satisfy their audience’s passion for travel. Read on for our review of the Viator partner program, which increased the commission rate from 8% to 10% from October 1 to December 31, 2022. Don’t miss the opportunity to earn more!
About Viator
Viator is an online booking platform for incredible experiences worldwide. As a TripAdvisor company, Viator has access to the world’s widest range of quality tours and activities, from must-do moments to who knows what to discover.
Viator values its customers’ time very much, which is why the team relentlessly focuses on quality and delivers story-worthy experiences that will leave no one indifferent. The product range is incredibly diverse:
- Tours and sightseeing
- cruises
- Arts and Culture
- Food and drink
- outdoor activities
- Classes and workshops
In addition, Viator offers tickets and passes to popular landmarks, as well as travel and transportation services such as bus tours, day trips and more. On their website, customers can filter events by type, price range, duration, time of day, rating, special promotions, and more.
On the Activity page, customers can view videos and photos of a particular tour or highlight, read a detailed description of the experience, and see customer ratings and reviews.
Advantages for Customers
- More than 345,000 incredible activities worldwide
- Lowest price guarantee
- Millions of reviews from satisfied customers
- 24/7 award-winning customer support
- Free cancellation and various payment options
- Multilingual website available in 12 languages
- Book now and pay later lets customers secure events they won’t want to miss
Viator Affiliate Program
Viator provides affiliates with an increased commission rate of 10% from October 1 to December 31, 2022 (instead of 8%).
Pre-approval is required for partners to participate in the program. While the Viator website is available in 12 different languages, Viator only accepts affiliate sites in English. On request, partners can receive creative banners, images, and insights for your blog content, along with account support from the in-house expert team.
Benefits for Affiliates
- Strong conversion rates
- High average order value
- 30-day cookie life
- Wide variety of creative banners, texts, keywords and content links
- Weekly deals and offers
- Proactive and dedicated in-house program management
- Special publications
How to Earn with the Viator Affiliate Program
Below we’ve gathered a few tips to help you take advantage of the latest travel trends and promote Viator as efficiently as possible. When creating new articles or updating outdated content, try to focus on organizing the following experiences:
- local activities for your audience. With domestic travel becoming more popular than ever, travelers are looking for destinations within driving distance of their homes.
- outdoor experiencesallowing passengers to avoid crowds and maintain social distancing.
- Tours and activities with increased security measures. On Viator, customers can use special filters such as “good for avoiding crowds” and “additional safety measures” to find events that allow them to avoid crowds and feel more comfortable.
- Virtual experiences. From interactive cooking classes to live streamed walking tours, customers can enjoy new experiences from the comfort of their home. For example, they can make pasta with the locals in Rome, learn about the wildlife in Panama, or explore Tokyo from their sofa.
- Unique experiences. People still dream of international travel, so you can write about must-sees and unique events that Viator offers to its clients, such as cooking classes, boat tours.
Another great thing about Viator is that you can highlight flexible booking policies in your content. Most tours allow free cancellation, and customers can book tours later in the year with the “Book Now and Pay Later” option.
Most Booked Destinations and Experiences
Top Destinations and Experiences Booked by Us Travelers
| City Country | Experience |
| Boston, USA | Boston Duck Boat Sightseeing Tour with Sightseeing Along the Charles River Boston Ghosts & Gravestones Night Stroller Tour Boston Hop-On Hop-Off Trolley Tour with 15 Stops |
| Cancun, Mexico | |
| CharlestonUNITED STATES OF AMERICA | Charleston’s Old South Carriage Historical Horse and Carriage Tour |
| ChicagoUNITED STATES OF AMERICA | Chicago Architecture River Cruise 90-Minute Chicago River Architecture Tour |
| las vegasUNITED STATES OF AMERICA | Las Vegas Helicopter Night Flight with Optional VIP Transport |
| MauiUNITED STATES OF AMERICA | |
| NashvilleUNITED STATES OF AMERICA | Best of Nashville City Tour in Double Decker Bus Nashville Hop On Hop Off Trolley Tour |
| New OrleansUNITED STATES OF AMERICA | New Orleans #1 Haunted Ghost, Voodoo & Vampire Tour |
| New York CityUNITED STATES OF AMERICA | OPEN: Statue of Liberty and Ellis Island Tour: All Options September 11 Memorial Museum Entrance Ticket |
| oahuUNITED STATES OF AMERICA | Chef’s Luau Reception |
| Rome, Italy | |
| SalemUNITED STATES OF AMERICA | Self-Guided Smartphone Ghost Walking Tour in Salem The History and Fairies of Salem Guided Walking Tour |
Top Destinations and Experiences Booked by UK Travelers
| City Country | Experience |
| Amsterdam, Netherlands | |
| Dubai, United Arab Emirates | |
| Edinburgh, Scotland | World Famous Underground Ghost Tour Edinburgh Ghost Bus Tour |
| Krakow, Poland | Day Trip to Auschwitz-Birkenau and Wieliczka Salt Mine from Krakow with Lunch Auschwitz-Birkenau Memorial and Museum Guided Tour from Krakow |
| Liverpool england | Liverpool: 50-Minute River Mersey Cruise |
| London, England | Jack the Ripper Tour with ‘Ripper-Vision’ in London Thames Sightseeing Cruise in London from Westminster to Greenwich SEA LIFE London Aquarium Entry Ticket |
| New York, USA | |
| Paris, France | |
| Reykjavik, Iceland | |
| Rome, Italy | |
| Tenerife, Spain | |
| York, England | York’s Deadly Dark Ghost Tour: 4 #LOVEYORK Award Winners York’s Bloody Tour – Tourism Award Winner 2020 Shadows of York: Voted Best Small Attraction in York Guided walk of The Ghost Hunt of York: Outstanding fun |
Top Destinations by Germany Travelers
- Amsterdam, Netherlands
- Berlin, Germany
- Dubai, United Arab Emirates
- Hamburg, Germany
- Lisbon, Portugal
- Paris, France
- Prague, Czech Republic
- Rome, Italy
- Tenerife, Spain
- Venice, Italy
Top Destinations by Spain Travelers
- Barcelona, Spain
- Paris, France
- Rome, Italy
- Tenerife, Spain
- Madrid, Spain
Top Destinations by Italy Travelers
- Amsterdam, Netherlands
- Bucharest, Romania
- Budapest, Hungary
- Dubai, United Arab Emirates
- Florence, Italy
- Naples, Italy
- Paris, France
- Rome, Italy
- Turin, Italy
- Venice, Italy
If you want to further increase Viator on your site with a campaign, Viator can offer you increased incentives such as free tours, commission increases, discounts for your community, and supply any asset. Also, feel free to reach out to our support team at [email protected].
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