Inflation is affecting absolutely all sectors of activity and the smallest purchase is now more expensive than yesterday. Unfortunately, apps won’t be an exception, according to a new message from Apple to developers. The last one announces App Store price increase in many countries of the world, including France.
In reality, the entire eurozone, plus its counterparts in Sweden, Poland, Japan, South Korea, Chile, Egypt, Malaysia, Pakistan and Vietnam – suffers from the consequences of a new tax policy. Price increase will occur next october 5and will vary depending on geographic region.
Prepare your wallet, Apple is inflating its App Store prices
As an example, Japanese developers will see platform prices increase by 30%. This gap may suggest that the dollar played a dominant role in this decision. Indeed, the yen has fallen sharply against the American currency recently. Parallel, the euro is now almost equivalent to the dollarThe second is on its way to takeover.
However, this is not the only reason that can explain Apple’s strategy. It is worth remembering that the App Store is one of the main sources of income for the company – 75 billion euros in 2021. Tim Cook “a little soft” company in recent months. increase your profit to catch the trend.
Even so, an increase in app prices should definitely be expected. This phenomenon will not be the first time. According to a study by Apptopia, prices have already increased by 40% average over last year. “People may be more hesitant than ever to make in-app purchases, and developers may need to get more creative with pricing in the future.” He warns Serkan Toto, an analyst at Kantan Games.
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