Modern online audiences are spoiled for choice. Building a website is easier than ever, and with WordPress, almost anyone can build almost anything they want – and many at no cost, simply by investing in personal flair, skill, and design. Building your brand authority through content marketing is all well and good, but good content isn’t everything. Sometimes you need an eye-catching feature if you want to attract new visitors. That’s exactly what we’re here to talk to you about: Lottie animations and WordPress.
We will briefly discuss what Lottie animations are, how they can be created, accessed and used, and how they can affect the user experience and impression of your WordPress website. Here’s what we’ll talk about:
Lottie animations are animations of: LottieFiles, a library of animated assets. It works equally well with Windows, iOS and Android, it’s free and open source. Technically speaking, animations are produced by processing Adobe After Effects animation data as JSON files. Lottie animations may be simple, but on the upside, small size and the library itself contains elements that can be easily turned into animated buttons, titles, or simple background elements.
This means you can replace some or all of your static assets (although we recommend against visual clutter) with dynamic ones at virtually no expense in terms of storage space and load times. Basically, (scalable!) .gif or .mp4 for the price of one .json.
As we mentioned earlier, Lottie animations made using Adobe After Effects. Similar animations can be created using other software, but Adobe After Effects is the industry standard.
With Lottie animations, you don’t need to convert an animation to web format, which is usually what a developer does. To create animations from your static graphic elements and export them in different ways, you need a designer trained in Adobe After Effects. .json files using the appropriate Adobe After Effects extension.
However, you don’t need to do anything from scratch: you can use stock animations From the Lottie Files website, as discussed in the section below.
If you want exactly what you want, it will cost you. Custom jobs are always expensive. You may have great insights into the latest technologies of design aesthetics and neuromarketing, but you don’t have the budget to apply this knowledge when designing animations for your website. This does not mean that your website is doomed to static assets: Lottie Files library of both free and paid stock animationsto make your website richer.
The website itself also gives you tools to edit Lottie animations without accessing a designer. Designers may also offer their own animations for sale, while web developers and designers can purchase independently produced animations or hire animators as needed.
There are ways to add Lottie animations to WordPress using a custom HTML widget, but there are easier ways to do it. For example, if you use Elementor (and why not); especially, Elementor Proyou already have a Lottie widget in the backend that allows you to promote animations with ease.
If you are a Gutenberg user, you can use spectrum. Formerly known as Ultimate Addons for Elementor, the addon is also presents a Lottie animation block You can easily add an animation with There are other plugins with the same functionality, but that’s what we’re going to do for this demonstration.
Gutenberg needs to be installed and active. This should be available by default, unless you disable Gutenberg. You must also have a Lottie account. Lottie accounts are free and registration is easy. All you need is a working email address. Next, install and activate Spectra.
We’ll start by creating a page and giving it a title. Then click on plus to add a block, sign and select the Lottie block.
There are several ways to fill this block. You can do To upload a .json choose one of your file media libraryor add from URL.
If you are a registered Lottie user, you can easily download it. .json. Find an animation in the library (we went for this cute little blue octopus) and click it download select the button and Lottie JSON option from the drop-down menu.
If for some reason you prefer not to add files to your WordPress website, you can get the animation URL from the menu below. Here, you can also access options to boost. Animation speedchange or remove background colorget o Bury it or iFrame code, Edit Layer Colorsand more.
You can also access the developers. Interaction Guide, but we recommend this option for advanced users. This is where you turn your animation into an interactive element; This is where you make it a button, play or conditionally loop it. If you are an experienced developer, you can also try creating a custom HTML widget as discussed above.
We have downloaded our octopus animation and click to install it. To upload button. Find its location on your hard drive and download the file.
Finally, the octopus is now swimming in the dangerous waters of our test site.
As a result
As you can see, adding animation to your website (or can be) is quick and easy and doesn’t have to cost you a penny. Creating animations and making them interactive is a whole different kettle of fish or octopus. However, if you’re looking for a way to make your website a little more colorful and a little more eye-catching, you can do it with just a few mouse clicks and at no additional cost. You have a library of simple yet high-quality animations at your fingertips. All you have to do is install a plugin and you can start testing the waters.
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