Apple crushes competition in the ARM processor industry

Apple largely dominates the competition in the field of computers with ARM processors. The brand has 90% of the industry revenues. Of course, this performance is due to MacBooks now equipped with M1 processors.

In 2020, Apple made a radical decision for its computer products: to do without Intel processors to create their own ARM SoC, the M1. Almost two years later, The Cupertino company largely dominates the market ARM computers.

As Strategy Analytics’ Sravan Kundojjala points out, Apple now takes 90% of revenue Computers with ARM chips. Considering that the company started from scratch in this segment, it is quite successful.

Apple bets everything on its SoC M1

There is no secret to convince the buyer: he should not lose quality by switching from a traditional processor to an ARM SoC. This is what Apple has managed to do with the M1. Powerful processors and Crush many rivals for pure performance. This also allows the Cupertino company to have control over all aspects of its products and is no longer constrained in terms of design and offers better autonomy.

On the field, only Apple manages to withdraw from the game. Indeed, as Strategy Analytics points out, the architecture ARM equips only 9% of computers on the market. It’s really hard to set yourself up anywhere other than a Mac. We can mention a few brands like Acer, HP or Dell that use ARM for Chromebooks, but when it comes to Windows PCs, the architecture has a hard time establishing itself. It is neglected by manufacturers who prefer Intel and AMD processors because it is not powerful enough. Things may change in the next few years with the takeover of Nuvia by Qualcomm, but for now, it looks like there’s nothing to worry Apple about in this market.

By volume, 348.8 million laptops were sold in 2021. Of those, 27.7 million are MacBooks, or 8%. A figure that has risen since the transition from “classic” processors to ARM processors. As a reminder, Apple recently announced a new MacBook Air introducing the M2 chip.

Source : Tom’s Hardware