As every year, the first sales reports come out a few days after Christmas. This is an opportunity to see peaks and flops, as well as make statistics on buying methods. IBM releases statistics on Christmas shopping It is used on mobile devices in the USA and distinguishes between iOS and Android users. The results: followers of the Apple operating system buy almost four times more than fans of the Google operating system.
For those who don’t know, the share of each operating system in the United States is roughly as follows: iOS represents 40% of users and Android 60%. IBM research reveals the first important information about traffic. This Android users accounted for 17.7% of total traffic (including smartphones, tablets, PCs and Macs). In front iOS more than doubled traffic and reached 39% total traffic!
- Also read: Android dominates smartphone market, iOS falls further
But the most impressive difference should be noted on the sales volume side. iOS represents at least 27% of the total volume, while 7.6% for Android. Users of Apple’s operating system bought four times more than Mountain View’s operating system.
And not only do they buy more, they also seem more generous. Like this, The average cart for iOS users is $97 compared to $67. For those with Android. Perhaps fans of Google’s operating system preferred different purchasing methods.
Online shopping via computer, which accounts for two-thirds of the online sales volume, may have been preferred by these users. It’s also possible that they chose to go straight to the stores to enjoy the magic of Christmas.
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