Converting leads into customers is every marketer’s dream, and one of the things that totally changes the game is an effective call to action. As a result, your blog may receive more actions from visitors to collect more emails or increase sales. In this post, you’ll learn why and how to write effective calls-to-action for travel blogs can improve their performance.
What is a call to action?
Calls to action, or CTAs, are pieces of text that prompt your potential customers to take action about your blog. Often times it is a button and/or link that takes the user to another page.
A sense of community is an excellent approach to engaging your audience to encourage loyalty and increased interest in your services. CTAs can direct your audience to different services, pages or social media platforms and invite them to connect with you there.
Why do you need a call to action on travel?
What is a CTA in travel? With travel blogs, you will want your potential customers to book tours and vacations from your blog or the website of the brand you are promoting.
A good call-to-action for articles will inform readers what to do after reading your content and convince them to actually click the link. Yes, great text and stunning photography will get the job done, but it’s your call to action that seals the deal.
Without CTAs, users are more likely to leave a page feeling lost or wanting more information, but unsure of how to discover or obtain it.
Best practices for travel blog CTAs
What is a good CTA? It will explain what users will get by taking an action and entice them to click on that link. Below are eight best practices for creating an effective call to action in blog posts.
1. No risk statement
Your call-to-action should be a low-risk statement. Make sure users are not risking anything by clicking your link. It is very important to explain to the viewers exactly what happened after they clicked your link, and to dispel any doubts.
For example, for a CTA that promotes a reservation, you can click on the link to indicate that visitors will not pay anything. You can also be creative about the CTA text. For example, use “See tickets” or “Check details” instead of “Book”.
By creating low-risk calls to action in blog posts, you will increase the likelihood that visitors will click the link as their doubts will be cleared.
2. Be open
Your CTA button needs to be crystal clear in what it offers. The visitor must clearly understand what he is getting by clicking the link. It will reduce friction as the user will not waste time wondering what the link means and whether it is the right button.
So, for a call-to-action button that invites users to book, you should make this clear. For example, “Book now.” And for the button that sends the user to the advertiser’s page, the “See tickets” button, etc. you can use.
Another example is from the Wandering Earl blog. Users can read exactly what the newsletter has to offer.
3. Show immediate benefits
To entice the user to click the link, you need to show exactly how the link benefits them. People will not click your CTA button if they are unsure of the value it provides.
For example, you can specify that the user will click the link and see the cheapest tours from the advertiser. Or by subscribing to your newsletter, they’ll always be updated about your new blog posts and best offers.
Hoppers clearly explains the benefits of users checking the offer.
4. Use the language of action
Using action language to persuade visitors to take action is effective. Best of all, “Book”, “Subscribe”, “Learn” etc. try action verbs. Simply put, the phrase you use in your call to action should lead users to the next step.
A great example is Expedia with its short “Search” button.
5. Keep it short
Ineffective CTAs are those that are overly long and anxious. It’s best to make your text short and concise.
By keeping CTAs in four words or less, you increase your chances of lead conversion. Strong verbs can help you make the most of your limited word count. “Get started”, “Learn more”, “Join for free” and “Buy now” are some examples of short, standard CTAs that work well because they are clear and leave no room for doubt.
6. Use bright colors
Designing your CTA travel button to stand out from the background is another proven approach to making it easy to find. Using bright colors for your CTAs is a useful practice because people will immediately point it out on the page and not pass by. It should also be large enough to be visible without taking up too much space.
For example, Airbnb puts CTA buttons red to draw users’ attention to them.
7. Make it clickable
To be effective, visitors must be able to click on your CTA. Search results, subscription form, offer page, etc. Make sure you include a link to the page you want, like If you design a CTA as a button, it can attract even more clicks.
8. Place it on the fold
Make sure to place your CTA above the fold on a page to increase the chance of being detected. Again, this is because you want visitors to find you as quickly as possible and not pass by.
An example is Wander:
Visitors may just want to take a look at your offer and not want to scroll down. But if you place a CTA above the fold, they’ll know what the offer is about and what they’re being asked to do.
How would you rate your CTA efficiency?
Be sure to evaluate your CTA efficiency to find the best performing option. In this context, you can find useful heatmap tools and A/B tests to discover what works best for your business.
1. Heatmap tools
Heatmap tools overlay your pages with an overlay that makes areas with more user behavior seem warmer than areas with less user activity. Additionally, the Heatmap tools give you a visual representation of where on your page your visitors click most often.
A heatmap is a graphical depiction of data that uses a color-coding method to represent various values. Heatmaps are used in various analytics applications, but they are often used to display user activity on specific web pages, buttons, or links.
Smartlook and Mousestats are free heatmap tools that can help you evaluate your CTA travel button efficiency. You can find out more about this tool and more free heatmap tools on our blog.
2. Test different CTAs
A/B testing should be used regularly to compare the efficiency of CTAs. This will show you the best performing design, text and placement and help you understand what adjustments you can make to increase conversion rates. Learn more about how to run A/B testing on our blog.
How to create a CTA for your travel blog
How do you write a CTA statement for travel posts? Choose verbs to move the audience, be clear about what you’re offering, and keep it short. Try using bright colors to make the button appear on the page. Also, show your audience that there is no risk to them behind your offer, show immediate benefits to attract clicks, and make sure your button is clickable.
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