How-to guide to bypass ad blockers

How ad blockers reduce your profits

One of the main reasons users enable ad-blocking tools is to avoid intrusive content. Also, ad scripts reduce traffic and cause the web page to run slower, which is annoying for most users. Aware of the risks of malware and violating software, many users choose to turn off ads permanently.

However, blocking ads impacts the revenue of many affiliate marketers who derive most of their income from viewing ads. Thus, in 2018 UK broadcasters missed out on more than £18.4m, compared to £13.7m in 2017. Average annual publisher loss in 2018 was £932,875.

Ad blocking costs webmasters and advertisers billions of dollars, and the losses are increasing from year to year.

How do ad blockers work?

Basically, ad blockers like Adblock Plus are apps that delete or replace ad content on a web page. The software filters all scripts while loading the page and blocks advertisements of various formats: banners, videos, pop-ups, etc.

Users can whitelist a site in AdBlock and choose to see ads, other online resources will load without any advertising content.

How to bypass ad blockers

In early 2018, the average global ad blocking rate was estimated at 27%. This may be a large number, but the difficulty is not insurmountable.

Let’s examine the most effective ways to disable ad blockers and reach potential customers.

Use ad blockers

Adding an anti-ad-blocking script to your website’s code is a virtuous way to circumvent ad-blocking programs. Below are two examples of technologies that can bypass ad-blocking software:

• With ReviveAds, you can show monetized ads to visitors using ad blockers. So, even with ad-blocking plugins enabled, the program will still ask to whitelist your website to access its content.
• PropellerAds provides an ad-blocker code that allows you to view ads even if your visitors are using ad-blockers.

When choosing the right tool, consider that some apps also collect statistics about visitors’ behavior which can be a great asset.

Request to turn off ad blocker

You can install a script on your website that will detect Ad-Blockers and hide the content before the visitor turns off the Ad-Blocker. This way you can come across for example on Forbes.com:

Be careful, this feature can affect the behavior of your target audience and some will leave your website without even reading the content.

Native ads

Unlike regular ads, which are quite annoying, native ads are usually displayed as part of the homepage content where they appear. Such ads may appear in the feed of an article or appear as a recommendation or sponsored/branded content. Either way, these banners look specific to the environment they’re placed in and are relevant to your readers.

For this reason, ad blockers do not identify them as intrusive and load them along with the rest of the web page. Using native advertising can increase purchase intent by 20%.

Award-winning videos

Reward videos are an effective type of advertising that can be profitable for both users and advertisers. The advertiser can reach a wider audience while the user gets some sort of reward after watching the video. Unlike regular ads that appear immediately after the page loads, viewers can choose to watch or not watch the rewards video.

Award videos can increase the profit of your app or website by 20% to 40%.

audio ads

Ad blockers are generally designed to detect visual ads, so audio ads can be a win-win decision. These are short pieces that offer a bonus to the user upon completion.

In terms of efficiency, audio ads outperform other types of media advertising, as they have a greater impact on long-term memory. You can add an audio ad to a podcast or video so that it won’t be noticed by ad blockers and is better remembered by your audience.

Focus on mobile advertising

While it’s common to block ads through desktop apps or browsers, mobile advertising can be a great alternative. According to the IAB, only 6% of users have ad-blocking software on their smartphones.

More ways to monetize your website

Diversifying your ad content can be the right step towards monetizing your website. Below are some examples of effective advertising strategies.

Sponsored posts

Sponsored posts look like regular content. For the most part, they are educational and entertaining as well as promotional. Such posts are not considered as advertisements and are not blocked by anti-adware. Therefore, it is an incredible way to expand your reach.

However, you must disclose the paid nature of your sponsored posts and your relationship with the advertiser. Also, creating a full-fledged article can take more time than creating a regular ad.

affiliate marketing

With affiliate marketing, you can earn commissions from sales made through your affiliate links. Simply place a relevant link, widget or banner to encourage website visitors to make a purchase.

The success of this strategy depends on the value of your content to users, the relevance of the solutions it offers, and the credibility of your reputation.

Like sponsored posts, affiliate links are not hidden by ad blockers.

Join the Moyens I/O affiliate network for free today to earn money on flights, hotels, car rentals and other travel services.

Moyens I/O tools are not considered advertising by AdBlock as they provide additional value to users of the site, such as a Map widget in the Hotellook affiliate program.

Paid content

This strategy involves serving the tastiest parts of your content only to paid members. For this to work, it’s vital to bring real value to your audience so they’re willing to pay for access to restricted content.

Unlike other monetization techniques, a paid subscription allows users to avoid annoying ads and improve their reading experience.

Offsite ads

Your website may not be the only place to distribute your ads. Newsletters, social media, paid searches, etc. There are many platforms that can be advertised, such as

How can you bypass ad blockers and protect your audience?

Digital marketers are constantly thinking of new ways to advertise, expand their reach, and overcome ad-blocking software. There are multiple ways to do this; for example, using tools that allow publishers to bypass ad blockers and still display ads or change the format to audio, video, or native ad. Plus, you don’t need to stick to a single monetization method and you can explore other options like affiliate marketing, sponsored posts or paid content.