As the old saying goes, a picture is worth a thousand words. Now we can argue back and forth about the rate of going from word to picture, but the truth is, the vast majority of shoppers find the pictures very influential while making their decisions. No wonder then WooCommerce cares about product images just like any other store, online or in real place.
Think a little about what this means: You may have the best products and the best prices compared to your competitors, but you may still be losing business or not selling as much as they should because your WooCommerce product images are only as attractive as theirs.
This article is about WooCommerce product images, so we’ll assume you already know the basics of WooCommerce. Here is what we will discuss:
Product images in WooCommerce are a 1:1 aspect ratio. This means they are as tall as they are wide. When you use an image with a different aspect ratio, you may find it cropped, stretched, or warped in strange ways depending on the layout, your CMS, and many other factors. Not only does this look bad, it also misrepresents your product.
Another thing you should pay attention to is the photo resolution. If the photos you use are too small, they may appear blurry in some layouts, so your shoppers won’t be able to evaluate your products in detail. Preferred resolution for WooCommerce product images 800×800 pixels.
You may be in the business of selling things that do not come with professionally made photographs, such as used goods, antiques, or arts or crafts that you have created yourself. If that’s the case, of course, hire a professional to take pictures for youif your budget allows.
If you can’t afford professional photography services, you’re out of luck: you have to take the photos yourself, more. That means investing in some equipment. This doesn’t necessarily mean a high-end professional camera: you can do a lot with a camera. latest generation mobile with good camera array and processing software. Most mobile stores provide filtering for photo capabilities, so give it a try.
Now, the main problem of photography is lighting. If you can’t invest in professional lighting, take your photos in bright daylight whenever possible. you should too Be aware of glare and reflective surfaces.
Ideally, photograph all your stocks against the same backgroundand again ideally, a unbroken white, because it brings out the details better. Moreover, photograph all your stocks in the same lighting and background conditions. In most cases, the lighting changes daily and seasonally. For the sake of consistency, the best single point and time of day at your workplace or home to take photos.
In most cases, you should also take your photos from multiple angles or angles, with images of the entire product and close-ups of key features.
You need to showcase all the important details and pay special attention to each of the selling points of your products. Make sure details are clearly visible, be consistent with lighting and backgrounds, take sharp photos and resize and crop them to the desired resolution; so you get as close as you can to professionally done product images. have.
Now, after you’ve taken your photos, you might want to take a look. protect your original work from theft. There are two easy ways we can think of: adding a watermark to your photos so everyone can see who it belongs to, or disabling right-clicking on your website to prevent people from saving the image altogether.
It’s not easy to find good photos though, and even then you can make mistakes. Still, there are ways to get quality pictures online.
Your first stop should be the manufacturer of what you’re selling, if any. And it will apply if you are selling branded products: the manufacturer will most likely have professional photos of their productsand can provide them to you like your supplier.
Even then, you may run into problems: You may need to crop or resize photos in Photoshop to fit the WooCommerce format, or edit them to remove their background or other details. You may also need to improve their resolution. Now, this isn’t a photo editing tutorial, but there are plenty of them online if the photos you get need a little more work.
But what if you stock unbranded, generics, organic produce, or bulk items like loose-leaf tea, coffee, or firewood? you can still want a quality photograph to represent your goods. Fortunately, there are many websites where you can find and download free stock photos for commercial use.
you may be wondering Why don’t you google the picture you want? and reuse it on your website. The reason you don’t do this is because it’s illegal. And if the illegality of things isn’t enough to deter you, you could be liable for damages as well.
If you still choose to Google it, keep in mind that you can filter all your image results by usage rights. Vehicles select from the tab and Usage Rights Drop down menu.
There are images that can be reused and edited by attribution (name of the author) but we do not provide legal advice and it really depends on the image and the inclination of the author or rightsholder. Our recommendation be safe and use free photos wherever possible.
But what if what you’re selling is a design? A picture or slogan to be printed or transferred to common physical products (t-shirts, singlets, mugs, phone cases)? there is a way to get High quality images of things that don’t actually exist: mock-ups.
Mockups are basically showcases of what your design can do; how it might look when printed on a generic product. Moreover, you do not need to produce a single product! Creating a mock-up from scratch requires at least some photo editing skills, not to mention adequate software.
Fortunately, there is an easy workaround. There are many websites for downloading mockups. Some are free and some require registration or payment, but there is something for everyone’s taste and budget.
As a result
From manufacturer’s own images to amateur photography and user-created mockups, paths to the perfect product image for your WooCommerce store abound. The choice of path you take is ultimately up to you, but putting your stock ahead of the competition is no easy task. Be consistent, maintain a photo quality standard, and pay attention to format, but you’re well on your way to making some sales.
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