How to choose a tracker for traffic arbitrage

Why should you have a traffic arbitrage monitor?

With the help of a CPA tracker, you can measure the efficiency of your ad campaigns, run A/B tests, rank traffic, and switch between advertisers, landing pages and bids without changing the link in the ad campaign.

What is the difference between Audience and TDS?

Sometimes you will come across the abbreviation TDS, which stands for Traffic Distribution System. It is a system for traffic distribution and analysis. With many more options, this is only part of the functionality of any tracker.

What is the purpose of a viewer?

1. Link efficiency analysis

   We have already highlighted the importance of finding a working link in one of our previous articles. You can do this by using a tracker to analyze the data. You will also be able to compare the performance of conversion of different sources, creative content or even the same offer across different affiliate networks. It is extremely convenient to have all analyzes in a single interface. This way, you don’t have to switch between multiple browser tabs and collect all the data in one table for further comparison.

2. Take advantage of traffic

   With the help of a tracker, you can rank traffic and direct it to different offers to get the best conversion. For example, you start an ad campaign for an app for iOS or Android and then direct traffic to the app’s page on the App Store or Google Play. You can also sort traffic by geographic location, language, operators, source, and more. Some advertisers pay more for traffic from a particular country.

3. Redirect traffic in a few clicks

   You don’t need to stop your ad campaign and change the link to redirect traffic to another offer or switch to another affiliate network. You’ll be able to do this in your viewer’s interface in a matter of minutes.

4. Automatically switch to another network when lead limit is reached

   The tracker allows you to choose a limit for each lead for your bid within the network. Once the limit is reached, the tracker will redirect traffic to the same offer on another network.

5. Run an A/B split test

   The tracker helps to split traffic between multiple landing pages, offers and direct addresses.

7 most popular trackers for traffic arbitrage

We’ve selected trackers with the best reviews so you can take a look at their pros and cons.

There are two types of viewers:

• Self-hosted trackers that require installation on a server or hosting service.
• Cloud trackers are cloud platforms that work in online mode.

RedTrack

• Type: Cloud-based
• Price: Starting from $49/month; 14-day free trial period with no CC required.

RedTrack is one of the leaders in the ad tracking market. They offer a competitive solution that covers a wide range of functionality such as ad tracking, media buying automation, real-time reporting, and multi-touch attribution. RedTrack also provides you with a toolset to start your own referral/affiliate program and a white-label reporting portal for transparent communication with your advertising partners.

Advantages:

• universal solution that helps you reduce costs in a variety of vehicles
• One-click integration with 180+ platforms (Facebook, Google, TikTok, Reddit, Taboola, Moyens I/O, Shopify, Clickbank, etc.)
• ability to share conversion data with partners
• automatic optimization according to your rules
• Attribution report to measure the impact of different channels on your final CR and ROI

Disadvantages:

• a tool may seem a bit complicated with all the features they offer
• advanced features are available in more expensive subscription packages

volume

• Type: Cloud.
• Price: $69 – $999 per month with significant discounts on annual plans

Voluum is a cloud-based performance monitoring software for affiliate marketers, bloggers, and marketing agencies. It monitors, optimizes and scales all your ad campaigns in one place.

Voluum is an industry veteran. Multiple data centers across five continents and 100% uptime since 2015 ensure no loss of clicks when watching affiliate campaigns.

Advantages:

• High performance
• Full API integrations with popular traffic sources
• Many useful features like AI Optimization, Anti-Fraud Kit, Alerts

Disadvantages:

• Plenty of options make it hard to master

Keitaro

• Type: Self-hosted.
• Price: $25 – $70 per month. It has a free version with few limitations and a demo version that lets you browse the program’s interface.

Keitaro is a functional tracker with flexible settings and can be easily integrated with any website, platform or service. Keitaro allows you to categorize traffic by country of origin, language, browser, provider, keywords and more.

Advantages:

• Fine-tuning the access settings: You can only access campaigns or reports if you wish.
• Multi-level classification of reports allows you to open the required metrics.
• Quick link to 100+ affiliate network templates.
• Reasonable price.

Disadvantages:

• You will need to install a tracker on your server or hosting service. It’s not difficult, but you will need some technical knowledge. For example, it is important to choose the right server so that it can provide you with a large number of clicks, otherwise the data will be collected with a delay.

Advertising Bridge

• Type: Cloud.
• Price: $29 – $799 per month with a 14-day free trial and the current version has various limitations.

With AdsBridge, you can start earning from traffic arbitrage with the help of the Smartlink system, which creates a single link that accepts all traffic. The system analyzes every visitor who clicks on the link and directs them to a suitable offer in real time. You can use SmartLink yourself to automate the traffic monetization process, or you can hire a team of web traffic arbitrage experts and provide each of them with a link to route traffic.

You can also advertise AdsBridge and get 30% monthly commission for life.

Advantages:

• Wide variety of opportunities.
• You can manage your own business with a team of experts.
• AdsBridge, unlike other trackers, has a builder for landing pages.

Disadvantages:

• High price.

binomial

• Type: Self-hosted.
• Price: $69 per month, 14-day free trial, you can choose between the full version and the demo version, allowing you to browse the interface of the platform and control the functionality of the tracker.

Binom is a popular tracker used by many, from seasoned experts to beginners, due to its simple interface, numerous instructions and customer support services for every situation. Binom developers understand that ROI and conversion rates are highly dependent on click processing speed, and generating a quick report contributes to the performance of traffic arbitrage, so the platform has a high performance ratio.

If you’re using binomials, try smart rotation. If a user leaves your landing page without taking any action, the system will redirect him to another landing page next time.

Advantages:

• High performance speed even when processing “heavy” reports with a large number of parameters.
• Support managers respond very quickly and your question is answered in detail.
• Intuitive interface.

Disadvantages:

• You will need to install a tracker on your hosting or server.

HeyMallory

• Type: Cloud and self-hosted editions.
• Price: $15-75 per month, self-hosted version is free and has a daily limit of 10,000 clicks. However, you have to pay for the customer support service. A 3-day free trial is available for the online version.

It is one of the oldest trackers and its most important advantage is that you can use it for free. So, if you don’t currently have the resources and don’t have much experience with traffic arbitrage, start with the HeyMallory tracker.

Advantages:

• Intuitive interface.
• It’s a free version with few limitations.

Disadvantages:

• There are complaints about unstable forwarding speed.
• Sometimes the program shows incorrect information about the country of the user or the browser he is using.

PeerClick

• Medicine: Cloudy.
• Free Lifetime Plan with 100,000 event limit per month
• Price:%s: $0 – $649 per month.
• Interface and documentation language: English

PeerClick provides affiliates with a wide range of campaign optimization features and numerous parameters to analyze traffic.

The tracker can easily work with large amount of traffic and maintain high data processing speed. The availability of more than 150 integrated affiliate networks and traffic sources and guides for their configuration will greatly facilitate getting started with the tool.

It is also possible to create your own affiliate networks in White Label.

Use promo code “TRAVELPAYOUTS” and get $50 off any plan purchase!

Advantages:

• Since this is a cloud solution, you can get started right away.
• Very fast and responsive support in chats.
• High processing speed.
• Integrations with Appsflyer and Kochava that enable to monitor downloads.
• Intelligent DNS Forwarding – redirects traffic to the optimal route between servers, increasing forwarding speed and reducing traffic losses

Disadvantages:

• Only basic functionality is available on the Free Plan.
• Limitations on the volume of clicks processed.

Which CPA tracker to choose

In general, all viewers aim to solve the same tasks. The differences are in the details you’ll see in the app. Each tracker has a demo version and free trial period, but you will need a lot of time to test it properly. First, it’s important to narrow down a range of options.

1. Choose between a cloud service and a self-hosted tracker.
2. Decide what reports you will need and what click limit is acceptable in your case.
3. Determine how much money you can spend on the audience.
4. Compare different follower tariffs and find services that include all the necessary functions of your price range.
5. Once you’ve narrowed down the options, try your preferred audiences to check their suitability in terms of interface simplicity, ad campaign creation, and reporting.