According to data from the American investment bank SunTrust Robinson Humphrey, the global travel market ranges from $160 to $180 billion. The online travel booking market accounts for approximately 13.72% of the total volume of online sales of the travel market. Join the Surprise Me affiliate program and earn 20% on every sale.
About Surprise Me
Surprise Me is a platform for independent tour booking. The customer pays for a tour, enters a unique password in the mobile application and can play audio tours at any time. All routes in the 76 cities presented in the Surprise Me app were created by professional guides and local experts.
Running on both Android and iOS, the app locates the user and identifies nearby points of interest. Some excursions include questions to make the tourist remember the features of each place.
94% of customer feedback is positive, which indicates the high quality of these trips. Uniquely designed tours from local citizens will not leave indifferent even the most sophisticated traveler.
You can find detailed information about each trip on the page for that special tour. Travelers can find the starting point, length, duration, language and list of sights for each tour.
If you are not satisfied with your experience, you can get your money back for any of the 250 excursions offered on the platform. Contact technical support via email within 14 days from the time you start the route in the app and explain in detail all the negatives. Surprise Me will issue a refund to the dissatisfied tourist if they have not completed less than 50% of the tour and have not missed any sights.
Advantages of Surprise Me for travelers
Surprise Me trips are perfect for the independent traveler and those who enjoy exploring local attractions. The smartphone directory will help you follow the route, share useful information and point out secluded spots that only locals know.
Main advantages of the service:
- full comfort. The application connects to the GPS modules of each customer’s smartphone and displays relevant data about local attractions. Surprise Me also has integrated maps to help users navigate.
- Independence. Unlike in-person guided tours, mobile tours can be paused and reopened at any time. Travelers can take time to take a nice selfie, go to a bar or take an old bus.
- Autonomy. You don’t need to spend money for mobile internet service. Download your trip over hotel Wi-Fi and turn it on now. The route will remain in the app indefinitely after your purchase.
- interaction. Each trip is a unique product with carefully planned interactive content. The user not only walks the streets in Barcelona, but also has the opportunity to discover secret places and secret places. Each tour includes audio, video and augmented reality elements.
- Play a game. Travelers can only open tours at the starting point. Until then, it is not possible for them to learn all the secrets that will be shared with them.
- Low price. Offers from Surprise Me cost an average of $10 and are therefore significantly cheaper than in-person guided tours.
- full control. The app indicator allows customers to keep track of how much time is left until the end of the round.
- 24/7 support. Customers can contact service representatives via online chat, phone or email.
- Free test. Six free tours are provided to each user to test the quality of the service.

Surprise Me affiliate program
Surprise Me partners can earn trips to 76 cities worldwide and receive a 20% commission on every booking. Only purchases made through the website count as commission. Orders made through an app are not subject to commission. The cookie lifetime is 30 days from the first redirect. Commission will be accrued only after the tour is started in practice.
Webmasters can use affiliate links, widgets, and link builders. Webmasters are allowed to use traffic from context and information networks, content projects, targeted advertisements and messengers.
With Surprise Me you can earn money from traffic from the USA and other countries.
Traffic arbitrage experts and content project owners will find it beneficial to join the affiliate program despite the relatively low prices of the products, as opposed to individual and group tours with a face-to-face guide.
Benefits for affiliates:
- Affiliate commission — 20% on every purchase.
- Only 0.5% of reservation cancellations per year.
- 11% of customers complete more than two orders in six months.
- The best partners get personal promo codes.
- You can get free excursions by leaving a comment.
The affiliate program currently only works on the website, but will soon be available for app. Surprise Me reps note that the conversion rate is higher on the website because users find it more convenient to pay with a card and download an app right before a trip.
How to win with Surprise Me
The service is for independent travelers who like to immerse themselves in the atmosphere of an unknown place and want to learn tips from the locals.
Mass
- Age. The main audience is between the ages of 23-35. They are active online buyers. The second segment consists of customers with children between the ages of 36-55. They are regular travelers and order products online for their children.
- The number of participants. Usually there are more than two travelers on each trip.
- gadgets. Customers are completing their orders more frequently via mobile devices. Most of them have Apple products.
Features of website interaction
The service shows a good conversion rate: 11% of customers who purchase products return within six months. Recurring orders are usually completed within five days of initial payment. More than half of customers buy trips immediately if they like a show.
English-speaking customers prefer to be alone during the tour. They don’t want to share their headphones or be disturbed.
Popular destinations
The list of the best excursions depends on the season. Below we have gathered a list of popular destinations from June to September.
Berlin
- Berlin Walk
- See the real Berlin: Urban Life in Kreuzberg
Rome
- Medieval Rome: a walk around the Jewish ghetto and Trastevere
Best practices on how to sell tours
According to the company’s own data, Surprise Me’s most common customers are middle-aged travelers who are also active users of online services. They’re more attracted to the emotional side of traveling to new places and the unconventional format of Surprise Me’s tours.
Tips for webmasters:
- Focus on visual content. Photos of the route and specific highlights motivate users to make a purchase. They want to know in advance what they will experience.
- Prepare reviews. Potential customers want to know how the service works and what popular rides look like.
- be personal. Explain how you feel about completing the route and the benefits of the service.
For example, the 2Btraveler blog offers a great review of the Berlin tour, highlighting Surprise Me’s strongest points and mobile trips.

The advertiser observed that affiliate websites provide the highest conversion rates. Surprise Me is not yet popular on social networks and messengers. Still, it’s worth using these channels to buy independent trips. Traffic from social networks is accepted upon approval.
The monetization of a website or social group with Surprise Me is especially relevant right now as the independent tourism market becomes more popular. Interest in travel is slowly growing, and people are finding it helpful to buy mobile trips and save money in this complex post-quarantine period. Join the Surprise Me affiliate program through your Moyens I/O personal account.
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